Building and Managing a Website Using Weebly

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If you are a returning visitor to our blog, you probably have a good idea of how important an online presence is in today’s digitally driven world. This post is going to show you just how easy it is to keep up with today’s technical society by building your own website using Weebly.com.

Based in San Francisco, CA, Weebly was founded in 2007 to help people create a unique website, blog or online store. Since its launch, Weebly has helped millions of people showcase their achievements, sell products for their business and communicate with online visitors around the world. The main purpose is to help people create a professional site without a need for technical experience.  Weebly now has over 30 million registered users. For more on the history of Weebly, visit https://www.weebly.com/about

What To Do First

Signing up is free and easy. Just go to Weebly.com/signup and create a free account using your Google Plus, Facebook account or email address. Once you are logged in, you will be taken to a page where you can choose one of 40 themes categorized by featured, business, online store, personal, events, blog and portfolio. Each theme can include an online store or blog, and they can also be edited to your taste using Weebly’s drag and drop feature which allows you to place things right where you want them.

How It Works

You can then change the page layouts by choosing from over 40 layout designs from Weebly or by using the drag and drop function to create your own page layout from scratch. Transferring designs is easy because Weebly uses similar layouts with “zones”, you can change your layout without changing the position of your content as frequently as you’d like as long as your content is in the designated zones. You can also have as many pages as you’d like.

For the advanced users, Weebly also gives you the OPTION to access and edit code: HTML and CSS. This gives the user more flexibility with technical design, and you can also import code into a separate hosting service.

Weebly offers technical support, email updates and a user friendly mobile editor that will show you how you can make your website mobile friendly. Prices are listed below with a minimum purchase of a 6 month subscription.Weebly PricingWeebly Pricing Comparison 1Weebly Pricing Comparison 2

https://www.weebly.com/pricing

Visit next week’s blog for information on website building using Wix.com.

What You Should Know Before Creating A Website

It is important to remember that building a website takes thought and time, but it might be worth the effort! Websites are the most original form of having an online presence, but in order to be successful, it must be well planned and organized. Websites can be used to link social media accounts, set up e-mail marketing or create an online store to sell your products. When creating a website, start by answering the following questions:

What is the purpose of my website?

A website can have more than one purpose. In fact, it should serve several purposes. For example your website objectives can include something like to enhance digital communication with your audience, provide marketing and technical support for your business or organization and to give an informative summary of your organization.

Who is your audience?

If you have a good idea about who will be visiting your site, think about what they might want to see. It’s also a good idea to request feedback from your clients to get ideas from their interests about what to feature on your website.

What content, resources and services do you want to provide?

Knowing what to include in your website prior to creating it will help the organizational part of the website, and your audience will be able to navigate through it easily. Resources and services can include technical support and online sales, but the content should include anything that will promote your business or organization. This includes graphics, virtual tours, links and extra resources, contact information, location services and details about the history, mission, products, brand, etc. Website visitors should be able to find what they are looking for within three mouse clicks of the homepage. Examples of additional pages include topics like “about, contact, products/services,” etc.

Page design should be clean and simple. You should find a balance between not enough content/design and too much detail. You don’t want to lose the focus of your audience by not having enough material, but you also don’t want to confuse them with too much going on within the website. Simple navigation is also important because it leads the visitors to each page, and it can also direct them back to the homepage.

The homepage should include the name of the organization and logo, a brief description to establish your credentials and photos that promote the description. Contact information (email, phone, fax, physical and mailing address) and hours of operation should also be easily found on the homepage or within a contact page.

What do you want your website to look like?

If you have a vision in mind, find a website building template that will keep you on track to reach your goal. How many pages do you want? Is there a certain format that you want to stick to? Are there certain pictures that you want to promote on your homepage?

What is your competition doing online?

It is perfectly fine to get ideas from other websites especially those that provide a similar service.

What is your budget?

Unfortunately, having a successful website will cost you, but it doesn’t have to break the bank! With the help of website building sites like WordPress, Wix and Weebly you can create your website for a small fee and/or monthly subscription.

It is also possible to purchase and own your own domain name with the help of sites like Network Solutions and GoDaddy. Domain names should be short and easy to remember (relating to your organization). Helpful hint: the domain name for the website (example.com) is very important, and should always be purchased and owned by the business or organization. Domains can be purchased for as little as $4 per month making it possible to keep your website under $100 per year.

Visit our blog regularly to stay updated on how to use the digital sites for building and maintaining your website!

Digital Marketing: What’s out there?

Did you know that more than 85% of American adults have access to the internet and use it every single day? Pew Research conducted a study in 2015 that showed only 15% of Americans didn’t use the internet. The World Wide Web has proven that the technical advantage is the easiest and fastest way to connect with people, acquire information and even shop! Which is why using digital marketing can greatly benefit your business or organization.

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There are so many options available for marketing your brand, products, events, or anything else that needs to be digitally exposed. Attaining a website and domain name is now easier than ever with the help of digital programs like WordPress, Weebly, Wix, GoDaddy and Network Solutions. Websites are cost-efficient with a world of opportunity for spreading information using graphics and virtual tours. There are no limitations to the amount of information you can include in a website.

mailchimp_logo1-300x180E-mail marketing is also a huge part of digital marketing in today’s modern world. Over 90% of the internet consumers check at least one e-mail account every day. E-mails are easy to navigate and offer on-demand navigation. Programs like MailChimp allow you to create a free e-mail account that can send up to 12,000 e-mails to 2,000 subscribers or less. MailChimp features include scheduled e-mails, mobile friendly software, campaigns, subscriber groups or lists and the option to link social media accounts. MailChimp also offers logistics so you can keep up with who is receiving and reading your e-mails. Statistica.com expects the number of e-mail users to reach 237 million by the year 2017.

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Social Media is the new big thing for internet marketing. Advertising through social media outlets is typically free, but paid ads can be as low as $5 per day. Popular social media platforms for marketing include Facebook (1.5 billion global active users), Twitter (over 1 billion global active users), Instagram (over 400 million users), YouTube (over 128 million American account holders) and Pinterest (nearly 25 million active users in the U.S.). These outlets work to serve a different purpose for specific audiences, but they all have one thing in common: they are great for providing interactive information and engagement.

The best part about digital marketing? It can be accessed anywhere at any time as long as you have an internet connection. 75.1% of the American population access the internet from their mobile phones.

Stay tuned to the Center for Technology Outreach Blog for more information on which digital marketing strategy might work best for you! For a better reference of the importance of digital marketing, visit http://www.internetlivestats.com/